DOBIZ

We contribute to human society by creating comfort and health based on our talents and design.

Creating underwear that satisfies comfort and health begins with the idea of being "people-centered." People‘s bodies were born from their parents in the form of their own individuality and uniqueness. We are committed to making 'people-centered' underwear that makes our precious bodies comfortable and healthy.

BRAND STORY

• The design, function and form of underwear can be divided into two. One is the satisfaction of others(sexiness) and the other is self-satisfaction(comfort). We wear underwear. In childhood, we grew up wearing comfortable underwear(self-satisfaction) by our parents' choice of love, and as we passed through puberty and adolescence, we found a tendency to prefer underwear of others‘ satisfaction while searching for our own personality, and from this point on, we put pressure on our bodies by wearing sexy, voluminous underwear. This period is also the beginning of sexual life, and in the case of sexually active people and adults, they prefer underwear that satisfies others. Most adults get to wear underwear that is increasingly distant from comfort, with a beautiful and sexy underwear that puts pressure on the blood circulation and lymphatic circulation of their bodies. In the end, the beautiful and sexy underwear exists in our lives as underwear that trades-off with healthy and comfortable underwear. The beautiful and sexy underwear has disadvantages that are not comfortable, and comfortable underwear has a complementary point that is not pretty and sexy, which is a conflicting point. Dobiz Design Research Institute continues to research to make comfortable and health-oriented underwear beautiful, and is commercialized as the 'Body Blue' brand.